ABOUT ME
My name is John-Paul Greco, & I have been making people and things look good for a living for over 30 years. in 1994, I established “John-Paul Greco Photography”, and have been gainfully employed ever since, mainly because of referrals from happy clients.
My main focus is Business Development Photography & Video, and work with a team of professionals some of whom bring as much as 30+ years of experience in their field of expertise i.e. website design, graphic art, writing, event planning, and production. Basically, we form a full service marketing team. I work out of my studio in the Milwaukee area, and have traveled domestically and internationally on photography assignments.
My specialty is making people look good. If you have a commercial need for Branding Portraits, Advertising, Architectural, Action, Photojournalism/ Documentary, Product, Fashion, P.R. or Events, with over 700 weddings since 1994, feel free to send me a message, and I’ll get right back to you.
My Background
Education:
My photography education wasn't in a college classroom. Instead, I learned by working in the field as an assistant for several commercial photographers in the Milwaukee area, as well as internationally recognized fashion photographers. They mentored me and taught me the ropes, providing invaluable knowledge beyond a classroom setting.
This experience became evident when I presented my portfolio to CNI Newspapers. Thanks to my background in portraits, sports, weddings, and agency assignments, I was hired on the spot. I also had a full set of fast lenses and my own darkroom, with a strong desire to learn photojournalism to become a well-rounded photographer.
In contrast, many applicants presented standard portfolios with typical academic subjects: train tracks, tree bark, and staged still life. They often lacked storytelling ability and the experience of photographing people in real-world scenarios. My portfolio stood out because it featured images of people in places, in action events, and in various lighting conditions—from natural light to artificial studio environments. This practical, people-focused approach set me apart from college graduates.
I supplemented my hands-on education with part-time jobs at portrait studios, where I learned the art of photographing families, children, and team sports. At times, I had to learn to get the shot I needed very quickly, because there was a waiting room full of impatient families waiting for their turn.
One of my photography mentors, a former art teacher, taught me about composition and lighting, often taking me to art museums to enhance my understanding of art. This comprehensive education shaped my unique and recognizable style, characterized by clear storytelling. I always say, if you can't immediately tell what the picture is about, then it is an outtake.
These qualities have helped me find consistent work, primarily through word-of-mouth from satisfied clients, many of whom I've had the pleasure of working with for over 30 years.
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Specialization:
My specialization lies in capturing the essence of moments and transforming them into lasting memories. Whether it's the subtle interplay of light and shadow in a portrait, the grandeur of architectural photography, or the spontaneous joy of a wedding celebration, my approach is always characterized by a deep respect for the subject and a meticulous attention to detail. My work spans various genres, including Business Development Photography & Video, where I excel in creating compelling visual narratives that enhance brand identity and engage audiences. With an eye for the unique and a heart for storytelling, I am dedicated to bringing each client's vision to life with creativity, passion, and precision.